Social Media Professional

Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management.

This program includes 10 modules:
• Marketing & PR
• Brand Yourself with Social Media
• Social Media Marketing
• Marketing on Facebook
• Marketing on LinkedIn
• Marketing on Twitter
• Video and YouTube Marketing
• Digital Marketing
• Mobile Marketing
• WordPress

Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.
We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget. This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

Brand Yourself with Social Media-Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.
In this class, offered by our accredited school partners, you'll learn to use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? You'll learn how to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding.

Social Media Marketing-Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success.

Enroll through one of our accredited university or college partners today!

Module 1: Marketing & PR
• How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly
Marketing & PR Module 2
• Action Plan for Harnessing the Power of the New Rules
Marketing & PR Module 3
• Social Networking and Web Content for Marketing
Marketing & PR Module 4
• New Rules for Reaching the Media and Search Engine Marketing

Module 2: Brand Yourself with Social Media
• Why Self-Promotion is Important for your Brand and Building your Network
Brand Yourself with Social Media Module 2
• Social Media Networks and Useful Tools
Brand Yourself with Social Media Module 3
• Using Google For Your Brand and Launching Your Brand
Brand Yourself with Social Media Module 4
• How to Properly Promote Your Brand and Using What You Have Learned

Module 3: Social Media Marketing
• An Introduction to Social Media
Social Media Marketing Module 2
• Meet the Social Media Networks
Social Media Marketing Module 3
• Blogs and Other Networks Worth Using
Social Media Marketing Module 4
• Taking Action and Using What You Have Learned

Module 4: Digital Marketing
• Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals
• Discuss the differences between an integrated and non-integrated digital marketing strategy
• Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust)
• Explain how digital marketing elements can address strategic needs
• Describe the customer journey and how it applies to digital marketing
• Explore the use of a digital SWOT in assessing marketing efforts
• Explain the use of SMART goals in the planning stage
• -Describe the use of the Plan, Do, Check, Act model in digital marketing
• Explain how lessons learned are integrated into digital marketing
• Describe the key ethical and legal issues in digital marketing
• Discuss best practices in fashioning a digital marketing strategy

Module 5: Mobile Marketing
• Define mobile marketing and explain its benefits
• Identify the major types of mobile devices and describe how they are used
• Explain the differences among the marketing efforts of large, medium-sized, and small businesses
• Consider the purposes of mobile marketing regulations
• Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
• Identify various methods for locating mobile users
• Distinguish mobile-dedicated websites from responsive design websites
• Describe the various types of mobile advertisements
• Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
• Discuss the benefits of location-based services
• Consider how to choose the right mix of mobile marketing channels
• Define key metric categories and explain the use of channel-specific metrics

Module 6: WordPress
• Recognize the basics of setting up a WordPress.com or WordPress.org site
• Define ways to customize pages with pictures, images, and videos
• List some features of widgets, themes, and plugins
• Recognize tips for successful site management and ways to make your site social

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader

National Institute for Social Media

This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.