• How Search Engine Optimization works and how it benefits businesses • How to take advantage of web analytics and key search terms • How to utilize KPIs, segmentation, and dashboards • How to utilize A/B and multi-variant testing • How to best use marketing automation • How to utilize buying cycles, content strategies, and lead captures • How to measure and adapt to consumer behaviors • How to integrate marketing channels and supply chains • Understand the purpose of paid search (pay-per-click) advertising and conduct an audit of a PPC account • Understand the difference between mobile and desktop ads and landing pages • Understand how to optimize a landing page • Understand the difference between search and display advertising • Understand display ad formats and the importance of contextual advertising • Understand conversion rates, and identify strategies for enhancing conversion rates • Identify how the web has changed the rules of Marketing and PR • Recall your marketing options and how to build a marketing and PR plan • Recognize the basics of mobile and web marketing • Identify the importance of news releases and search engine marketing • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyze how the characteristics of the business environment can impact marketing decisions • Analyze the possible impacts of marketing research on a business plan • Evaluate how consumer characteristics and behavior affect marketing strategies • Compare B2B and consumer markets • Compare various considerations in product and services marketing • Analyze how integrated marketing communications (IMCs) are developed and implemented • Analyze the considerations and process of creating a pricing strategy • Perform strengths-weaknesses-opportunities-threats (SWOT) analysis • Conduct international market research
Price: $2,595.00

    Marketing &PR Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales. We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget. This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business. Certificate in Digital Marketing Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Global Marketing The Global Marketing course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis. Google Analytics Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.
    Digital Marketing Strategy Intro to Digital Marketing Strategy Integrating Digital Marketing The 5 Stages of a Digital Marketing Strategy How Elements of Digital Marketing Address Strategic Needs The Customer Journey and Digital Marketing How Web Design can enable Digital Marketing Research, Plan, Execute, Measure and Analyze/Adjust Ethical and Legal Issues in Digital Marketing Digital Marketing Strategic Plans Introduction to Search Engine Optimization Intro to Search Engine Optimization and Digital Marketing Origins of the World Wide Web and Search Engines The Business of SEO SEO as a Profession Intro to Web Development Comparing Search Engines Keyword Research: Identifying How People find your Website. Mobile Web and SEO Personalization and Local Search On-Page SEO Social Media Marketing Business Social Media Social Media Strategies Cybersocial Tools Content Marketing Marketing Strategies Using Twitter as a Marketing and Networking Tool Advertising and selling on Facebook. Promoting Yourself and Your Business with LinkedIn Marketing with Pinterest Telling your story with Snapchat Using TikTok for Brand Promotion Content Marketing What is Content Marketing Content Marketing vs Social Media Marketing and SEO What Kind of Content Who Calls the Shots Content Marketing Plan The Conversion Funnel Content Marketing Strategy Influencers Criteria for Identifying Influencers Managing Influencer Relations Paid Search (PPC) Overview PPC Advertising Analysis Implementation Conversion Rate Optimization What is Conversion? Measuring Conversion Rate Funneling Conversion into your business model List Management The CRO Process Research Hypothesis Prioritize Mobile Marketing What is Mobile Marketing Mobile Devices Who Calls the Shots Rules and Regulations Finding Mobile Users Mobile Websites Mobile Advertisements Location-Based Services Marketing Automation What is Marketing Automation Marketing Automation Data Capture Storage Management Web Analytics What is Web Analytics Web Analytics Basic Planning & Strategy Web Analytics Research & Analysis Marketing & PR How the old rules of Marketing & PR are Ineffective. The New Rules of Marketing & PR Social Media & Target Audience Content-Rich Website Marketing & PR in Real Time Artificial Intelligence & Machine Learning Building Your Marketing Plan Growing your Business Strategies for Creating Awesome Content Social Networking as Marketing Newsjacking for Media Global Marketing Evaluating Market Threats and Opportunities The Global Marketing Plan: Research The Global Marketing Plan: Market Selection The Global Marketing Plan: Market Strategy The Global Marketing Plan: Marketing Budget The Marketing Mix: Product The Marketing Mix: Price The Marketing Mix: Promotion The Marketing Mix: Placement Google Analytics What is Google Analytics Web Analytics and Data Collection Web Analytics and Google Analytics Basic Principles of Google Analytics Account Setup and Tracking Code Dashboard vs Reports Key Metrics and Tools Segmentation Goals vs Conversion
    All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader
    Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more. While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience: -Bachelor’s degree and four years of professional marketing experience -Master’s degree and two years of professional marketing experience -7 years of professional marketing experience The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ?of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.
    This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

    Product Type:
    Course Type:
    Career Training Program
    12 months
    Avg Completion:
    6 Months

      • 100% Online, Self-Paced
      • Open Enrollment
      • Admissions and Student Support
      • Multimedia Rich and Interactive Content
      • Industry Certification Exam, when applicable
      • Hands-on Opportunity Upon Completion

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