At the end of this course, students will be able to: • How Search Engine Optimization works and how it benefits businesses • How to take advantage of web analytics and key search terms • How to utilize KPIs, segmentation, and dashboards • How to utilize A/B and multi-variant testing • How to best use marketing automation • How to utilize buying cycles, content strategies, and lead captures • How to measure and adapt to consumer behaviors • How to integrate marketing channels and supply chains • Understand the purpose of paid search (pay-per-click) advertising and conduct an audit of a PPC account • Understand the difference between mobile and desktop ads and landing pages • Understand how to optimize a landing page • Understand the difference between search and display advertising • Understand display ad formats and the importance of contextual advertising • Understand conversion rates, and identify strategies for enhancing conversion rates
Price: $695.00

    Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing, delivered through our school partners, covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Enroll through one of our accredited university or college partners today! Digital marketing is a beneficial tool for any business. It provides a digital forum for selling products or services to the masses.
    Module 1-Digital Marketing Strategy Module 2-Content Marketing Module 3-Social Media Marketing Module 4-Marketing Automation Module 5-Web Analytics Module 6-Search Engine Optimization (SEO) Module 7-Paid Search/Pay Per Click Advertising (PPC) Module 8-Mobile Marketing Module 9-Conversion Rate Optimization
    All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader
    American Marketing Association
    This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

    Product Type:
    Course Type:
    Professional Enrichment
    12 months
    Avg Completion:
    6 Months

      • 100% Online, Self-Paced
      • Open Enrollment
      • Admissions and Student Support
      • Multimedia Rich and Interactive Content
      • Industry Certification Exam, when applicable
      • Hands-on Opportunity Upon Completion

      Certificate in Digital Marketing FAQs

      How do I request more information about a course?

      What is the difference between online courses and classroom courses?

      I'm not sure if I will be able to successfully take on online course, what should I do?

      Do I need a degree or high school diploma to take an online course?

      What do I need to take an online course?

      What format will my online course be in?

      Do I have to be local to take a course?

      Do you offer or accept any financial assistance options?

      What does the course duration mean?

      What does a Certification Voucher Included mean?

      When will I start my course?

      What type of support will I receive during my course?

      Who do I contact if I cannot access my course?

      When will I receive my course materials?

      Who do I contact if I need an extension?

      What do I receive when I complete my course?

      Will I receive any job search assistance or externship opportunity after I finish my course?