California Realtor Professional

California Realtor Professional

Non-returnable
$3,295.00
LEARNING OBJECTIVES: DESCRIPTION: A California Real Estate Professional is a licensed individual who specializes in buying, selling, and leasing real estate properties in the state of California. They have a deep understanding of the local real estate market, including current trends, property values, and legal requirements. Real Estate Professionals in California work closely with clients, such as homebuyers, sellers, and investors, to help them navigate the complex process of buying or selling a property. They provide valuable guidance, negotiate deals, prepare contracts, and ensure a smooth transaction from start to finish. With their expertise and knowledge of California's unique real estate landscape, these professionals help clients make informed decisions and achieve their real estate goals.
INFORMATION
Liscense to Buy/Sell/Lease in California
HOURS
400
DURATION (time given)
6 months
AVERAGE COMPLETION TIME
3 Months
SYLLABUS
Interactive tools and pre-assessments are designed to help you retain federal real estate exam topics. Build your skills with helpful flashcards, vocabulary matching tools, dynamic feedback, and more. Mobile-friendly, so you have the flexibility to study anytime, anywhere. Take unlimited practice tests and keep track of your progress with our innovative Readiness Tracker. Take simulated tests that mirror your actual state exam. Listen on the go! Tune in to audible course summaries that reiterate topics and concepts commonly found on the licensing exam. Course 1 Real Estate Principles ● Compare real and personal property ● Describe commercial and residential real property ● Explain the bundle of rights that attach to real property ● Describe water and mineral rights Course 2 Real Estate Practice ● The Brokerage and the Agent ● Buyers and Sellers Agents ● Real Estate Marketing ● A Realtor’s Code of Ethics Course 3 Real Estate Finance ● Compare the primary and secondary mortgage markets ● Explain the role of Fannie Mae and Freddie Mac ● Describe how federal lending guidelines are established ● Understand the use of a deed of trust Course 4 The Legal Aspects of Real Estate ● Conveyance and Deeds of Trust ● Federal Laws - Fair Housing, ADA, and Antitrust ● Land Use Course 5 Real Estate Appraisal ● Valuation ● Sales Comparison Approach ● The Cost Approach ● The Income Approach Course 6 Real Estate Economics ● Buyer’s and Seller’s Markets - How Supply and Demand Affects the Real Estate Market ● Factors that Affect the Real Estate Market ● Effects of Nationwide Economics Policy ● Real Estate Investing Course 7 Escrow ● Contract Agreement ● Escrow Principles ● Title ● Escrow Procedures Course 8 Property Management ● Duties of a Property Manager ● Landlord-Tenant Law ● Types of Rental Properties ● Risk Management Course 2 Communication Module 1 ● Effective Business Communication & Understanding your Audience Module 2 ● Effective Business Writing Module 3 ● Business Writing and Presentations Module 4 ● Verbal and Nonverbal Deliveries Module 5 ● Presentation to Inform and Persuade Module 6 ● Business Presentations and Types of Communication Module 7 ● Negative News and Crisis Communication Module 8 ● Intercultural and International Business Communication Course 3 Digital Marketing Module 1 Digital Marketing Strategy ● Intro to Digital Marketing Strategy ● Integrating Digital Marketing ● The 5 Stages of a Digital Marketing Strategy ● How Elements of Digital Marketing Address Strategic Needs ● The Customer Journey and Digital Marketing ● How Web Design can enable Digital Marketing ● Research, Plan, Execute, Measure and Analyze/Adjust ● Ethical and Legal Issues in Digital Marketing ● Digital Marketing Strategic Plans Module 2 Introduction to Search Engine Optimization ● Intro to Search Engine Optimization and Digital Marketing ● Origins of the World Wide Web and Search Engines ● The Business of SEO ● SEO as a Profession ● Intro to Web Development ● Comparing Search Engines ● Keyword Research: Identifying How People find your Website. ● Mobile Web and SEO ● Personalization and Local Search ● On-Page SEO Module 3 Social Media Marketing ● Business Social Media ● Social Media Strategies ● Cybersocial Tools ● Content Marketing ● Marketing Strategies ● Using Twitter as a Marketing and Networking Tool ● Advertising and selling on Facebook. ● Promoting Yourself and Your Business with LinkedIn ● Marketing with Pinterest ● Telling your story with Snapchat ● Using TikTok for Brand Promotion Module 4 Content Marketing ● What is Content Marketing ● Content Marketing vs Social Media Marketing and SEO ● What Kind of Content ● Who Calls the Shots ● Content Marketing Plan ● The Conversion Funnel ● Content Marketing Strategy ● Influencers ● Criteria for Identifying Influencers ● Managing Influencer Relations Module 5 Paid Search (PPC) ● Overview ● PPC ● Advertising ● Analysis ● Implementation Module 6 Conversion Rate Optimization ● What is Conversion? ● Measuring Conversion Rate ● Funneling Conversion into your business model ● List Management ● The CRO Process ● Research ● Hypothesis ● Prioritize Module 6 Mobile Marketing ● What is Mobile Marketing ● Mobile Devices ● Who Calls the Shots ● Rules and Regulations ● Finding Mobile Users ● Mobile Websites ● Mobile Advertisements ● Location-Based Services Module 7 Marketing Automation ● What is Marketing Automation ● Marketing Automation ● Data Capture ● Storage ● Management Module 8 Web Analytics ● What is Web Analytics ● Web Analytics Basic ● Planning & Strategy ● Web Analytics Research & Analysis Module 9 Marketing & PR ● How the old rules of Marketing & PR are Ineffective. ● The New Rules of Marketing & PR ● Social Media & Target Audience ● Content-Rich Website ● Marketing & PR in Real Time ● Artificial Intelligence & Machine Learning ● Building Your Marketing Plan ● Growing your Business ● Strategies for Creating Awesome Content ● Social Networking as Marketing ● Newsjacking for Media Module 10 Global Marketing ● Evaluating Market Threats and Opportunities ● The Global Marketing Plan: Research ● The Global Marketing Plan: Market Selection ● The Global Marketing Plan: Market Strategy ● The Global Marketing Plan: Marketing Budget ● The Marketing Mix: Product ● The Marketing Mix: Price ● The Marketing Mix: Promotion ● The Marketing Mix: Placement Module 11 Google Analytics ● What is Google Analytics ● Web Analytics and Data Collection ● Web Analytics and Google Analytics ● Basic Principles of Google Analytics ● Account Setup and Tracking Code ● Dashboard vs Reports ● Key Metrics and Tools ● Segmentation ● Goals vs Conversion Course 4 Introduction to Finance ● Identify and differentiate the three most common types of business organizations and the structure of each ● State the fundamental objectives of a corporation and the differences between wealth and profit maximization ● Recognize the impact of social and ethical responsibility on business ● Identify and describe the structure and functions of the finance department within an organization ● Define the principal-agent relationship and strategies for overcoming conflicts of interest and motivating managers ● List and define the five key principles that form the foundation of financial management ● Recognize and define the five key financial markets ● Identify the sources, rules, and life-cycle stages of corporate financing ● Describe the function of the stock market and the three trading venues it utilizes ● Recognize the factors related to interest rate determination and the impact of interest on an organization Course 3 Financial Planning and Control ● Explain cost benefit analysis ● Calculate return on investment and the payback period ● Explain fixed and variable costs ● Calculate break even and understand CVP (cost-volume-profit) analysis ● Explain tracking and performance measures ● Explain and calculate Balanced Scorecard measures
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