Social Media Professional

Social Media Professional

Non-returnable
$995.00
LEARNING OBJECTIVES: Upon completion of this course, students will be proficient in: • Understanding markets on the web and how best to reach them • Mobile markets • Tips and tricks on using WordPress for blogging and marketing DESCRIPTION: Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. This program includes four topic areas, marketing and PR, branding yourself with social media, social media marketing, and WordPress. With these areas we will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, and how to leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. With all of these tools you will be ready for success! CERTIFICATION: National Institute for Social Media
INFORMATION
Manage Professional Social Media Accounts
HOURS
180
DURATION (time given)
3 months
AVERAGE COMPLETION TIME
3 Months
SYLLABUS
Module 1: Marketing & PR • How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly Marketing & PR Module 2 • Action Plan for Harnessing the Power of the New Rules Marketing & PR Module 3 • Social Networking and Web Content for Marketing Marketing & PR Module 4 • New Rules for Reaching the Media and Search Engine Marketing Module 2: Brand Yourself with Social Media • Why Self-Promotion is Important for your Brand and Building your Network Brand Yourself with Social Media Module 2 • Social Media Networks and Useful Tools Brand Yourself with Social Media Module 3 • Using Google For Your Brand and Launching Your Brand Brand Yourself with Social Media Module 4 • How to Properly Promote Your Brand and Using What You Have Learned Module 3: Social Media Marketing • An Introduction to Social Media Social Media Marketing Module 2 • Meet the Social Media Networks Social Media Marketing Module 3 • Blogs and Other Networks Worth Using Social Media Marketing Module 4 • Taking Action and Using What You Have Learned Module 4: Digital Marketing • Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals • Discuss the differences between an integrated and non-integrated digital marketing strategy • Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust) • Explain how digital marketing elements can address strategic needs • Describe the customer journey and how it applies to digital marketing • Explore the use of a digital SWOT in assessing marketing efforts • Explain the use of SMART goals in the planning stage • -Describe the use of the Plan, Do, Check, Act model in digital marketing • Explain how lessons learned are integrated into digital marketing • Describe the key ethical and legal issues in digital marketing • Discuss best practices in fashioning a digital marketing strategy Module 5: Mobile Marketing • Define mobile marketing and explain its benefits • Identify the major types of mobile devices and describe how they are used • Explain the differences among the marketing efforts of large, medium-sized, and small businesses • Consider the purposes of mobile marketing regulations • Examine the key policies, guidelines, and/or organizations in the mobile marketing industry • Identify various methods for locating mobile users • Distinguish mobile-dedicated websites from responsive design websites • Describe the various types of mobile advertisements • Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts • Discuss the benefits of location-based services • Consider how to choose the right mix of mobile marketing channels • Define key metric categories and explain the use of channel-specific metrics Module 6: WordPress • Recognize the basics of setting up a WordPress.com or WordPress.org site • Define ways to customize pages with pictures, images, and videos • List some features of widgets, themes, and plugins • Recognize tips for successful site management and ways to make your site social
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