LEARNING OBJECTIVES: Upon completion of this course, students will be proficient in: • Utilizing different forms of web-based marketing and analytics • Identifying social media markets and how to work within each one • Evaluating the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyzing how the characteristics of the business environment can impact marketing decisions • Analyzing the possible impacts of marketing research on a business plan • Evaluating how consumer characteristics and behavior affect marketing strategies • Comparing B2B and consumer markets • Comparing various considerations in product and services marketing • Analyzing how integrated marketing communications (IMCs) are developed and implemented • Analyzing the considerations and process of creating a pricing strategy • Distinguishing marketing channel options, considerations, and interactions DESCRIPTION: Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. Learn how to move any organization from crisis management to social media success. By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. With the search engine marketing section of this program you will address the skyrocketing need for qualified search engine marketing professionals. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. Combining these two amazing areas of study will give you all the skills and tools necessary to be successful. CERTIFICATION: The purpose of the NISM certification exams are to assess candidates’ knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies. The minimum qualifications to sit for the NISM SMS certification exam are a minimum of 2 years of business experience related to social media, candidates with experience in community management, social media management or related vocations are ideal candidates for the SMS certification. However, all applicants who have at least 2 full years of business experience related to social media in their application will be allowed to sit for the exam. Each state may have additional licensing requirements, be sure to research your states requirements for employment by visiting your states occupation board.