An Overview of Marketing

Non-returnable
$195.00
LEARNING OBJECTIVES: This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. DESCRIPTION: This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.
INFORMATION
A Generalized Look At Marketing Strategies And Principles
HOURS
5
DURATION (time given)
1 month
AVERAGE COMPLETION TIME
1 Month
SYLLABUS
After completing this course, you should be able to: Define marketing and the marketing concept Understand the marketing process Explain the uses of the marketing mix (the Four Ps) Explore the relationship between marketing and strategic planning Understand customer value, customer satisfaction, and the importance of loyalty Discuss the role of ethics in marketing
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