Event Planning Entrepreneur

LEARNING OBJECTIVES: After completing this course, you should be able to: • Define the principles of event leadership • Identify the steps for planning an event budget, solving problems, and making critical decisions • Identify the requirements for working with vendors, securing a space, and marketing the event • Identify legal considerations and guidelines for writing event contracts • Identify the steps for starting your own event planning business • Comprehend entrepreneurship and opportunity • Identify the steps for developing a business plan and marketing strategy • Identify methods for managing costs and forming a financing strategy • Comprehend commercial law and the importance of contracts • Identify strategies for growing your business and eventually selling it DESCRIPTION: This multimedia-rich course is designed for those of you who are looking for event planning courses online. Therefore, any person who wants to start an event planning business of their own can make full use of this course, regardless of what their experience is in the field. Therefore, you’ll learn what it takes to make your business stand out from countless others out there. As an event planner, you’ll need professional information that can help explain how to use technology, how to decorate, and a lot more. Therefore, the information you’ll learn about in this course includes: • Green Events • International Best Practices • Corporate Social Responsibility • The Expanding Event Field This course is offered on a user-friendly platform. This way, more users can access this form of education and make the most of it as well. Thus, through this course, you’ll learn: • The principles of event leadership • How to work with vendors, secure a space, and market an event • How to plan an event budget, solve problems, and make critical decisions • Legal guidelines and considerations involved in writing contracts for events • How to start an event planning business • About entrepreneurship and opportunity • How to develop a business plan • How to develop a marketing strategy Throughout the course, you must develop a working business plan. This way, you can get a bit of entrepreneurship experience before you make it to the market. CERTIFICATION: The Event Planning Specialist Certification (CEPS) exam from the National Career Certification Board (NCCB) prepares individuals for a rewarding career as an Event Planning Professional. One of the best ways to distinguish yourself in the Event Planning industry is to pursue a national certification from NCCB. Certified Event Planning Specialists (CEPS) are responsible for coordinating every last detail of an event; regardless of the size of the event. He or she arranges everything for an event to include; venue, menu selection, entertainment, decorations and everything in between. As more companies learn the value of professionally organized events, there is an increasing need for formal training in event planning. Each state may have additional licensing requirements, be sure to research your states requirements for employment by visiting your states occupation board.
Everything You Need To Know About Event Planning
DURATION (time given)
12 months
6 Months
Event Planning and Management Module 1 Event Leadership • Anthropological and Sociological Origins • Growth Opportunities • Public Relations • Global Business • The Event Planning Profession • Civic Events • Models of Sustainable Event Leadership • SWOT Analysis • The Creative Process in Event Planning • Gap Analysis Event Planning and Management Module 2 Event Plan, Human Resources and Time Management • Visual Cues • Soundscaping • Identifying the Needs of Your Guests • Weight, Size, Volume • Transportation and Parking Factors • Composing the Event Plan • Human Resource Management • Leadership Styles • Leadership Characteristics • Organizational Charts • Time Management Event Planning and Management Module 3 Financial Leadership and Vendors • Budgeting • Producing Profit • Controlling and Reducing Costs • Ensuring Positive Event Cash Flow • Accounts Payable • Common Event Financial Challenges • Contracting Your Vendor Partners • On-Site Coordination • Catering Management • Coordinating Technical Production Event Planning and Management Module 4 Marketing and Risk Management • The 5 Ps of Marketing • Internal vs. External Event Marketing • Event Promotion Techniques • Internet Marketing for Events • Web Design and Management • Risk-Averse Procedures • Differences Among Morals, Laws and Ethics • Future Trends in CSR • Compiling with the Americans with Disabilities Act • Why is CSR Important in the Special Events Industry? Event Planning and Management Module 5 Virtual Events and Career Growth • Virtual vs. Live • Distance or Blending Learning? • Creating New Revenue • Tracking and Encouraging the Progress of Leaders • Marketing Online vs. Virtual Events • Environmental Sustainability • Your First Five Steps to Creating Sustainable Events • Cultural Sustainability • Local Economies • Promoting Your Greener Event Event Planning and Management Module 6 Venues and Staging • What is a Corporate Event? • Who Attends a Corporate Event? • History and Future of Corporate Events • Types of Venus Site Surveys • Common Venue Oversights • Selecting a Venue • Why is Staging Needed? • Types of Staging • Stage Configuration • Choosing the Best Stage for Your Event Event Planning and Management Module 7 Seating, Rigging, Lighting and Video • Types of Chairs and Tables • Estimating Seating Capacity • Choosing the Best Seating Configurations • The Basics of Rigging • Rigging Equipment • Rigging Points • Elements of Light • Gobos • Three-Point Lighting • Video Cameras and Controls Event Planning and Management Module 8 Audio, Speakers and Design Teams • Why Are Audio Systems Needed? • Parts of a Sound System • Types of Microphones and Speakers • Preparation Spaces • Presentation Management • The Value of Rehearsals • The Proposal Response Process • Advantages and Disadvantages of Freelance and Corporate Design Teams • Differences Between Freelance and Corporate • Roles within an Event Design Team Event Planning and Management Module 9 Developing a Design • Drafting Software • Venue Floor Plans • Creating a Working Floor Plan • Fundamentals of Design • A Designer’s Toolkit • Transforming Data into Design Research • Using Your Design Palette • Areas of Focus • Design Approaches • Common Scenic Styles for the Corporate Event World Event Planning and Management Module 10 Environment Design, Materials and Presenting • Providing Directions • Providing Atmosphere • Scenic Materials and Construction • Scenic Painting • Adding Finishing Touches • How Scenic Concepts are Presented • Illustration Styles • Effective Presentation Models • The Order of Your Presentation Start Your Own Business Module 1 Entrepreneurs and Entrepreneurship • Defining Entrepreneurship • Free-Enterprise System • What is a Small Business? • Paths to Enterprise Ownership • Benefits and Costs of Becoming an Entrepreneur • Lean Startup Methodology • What is a Business Plan? • Business Plan Components Start Your Own Business Module 2 Creating Business and Exploring Your Market • What Defines a Business? • Business Opportunity Decision Process • Your Competitive Advantage • Determining the Value of a Business • Product Life Cycle • Customer Research • Segment and Industry Research • Market Positioning Start Your Own Business Module 3 Marketing Mix and Smart Selling • The Marketing Mix • Product, Price, Place, Promotion • Advertising and Sales Promotion • Publicity Potential • Developing a Marketing Plan • Sales Call • Creating a Sales Force • Customer Relationship Management Systems Start Your Own Business Module 4 Costs and Financial Statements • Start-Up Investment • Estimate Value • Fixed and Variable Costs • Calculating Critical Costs • Income Statements • The Balance Sheet • Financial Ratio Analysis • Balance Sheet Analysis Start Your Own Business Module 5 Cash Flow, Taxes, and Financing Strategies • Cash Flow • Working Capital Cycle • Using a Cash Flow Statement • Capital Budgeting • Gifts and Grants • Debit and Equity Financing • Investing Start Your Own Business Module 6 Legal Issues and Operating for Success • Business Legal Structures • Contracts • Commercial Law • Intellectual Property • Protecting Tangible Assets • Licenses, Permits, and Certificates • Production-Distribution Chain • Supply Chain Management • Defining Quality Start Your Own Business Module 7 Management, Leadership, Financing, Licensing • The Entrepreneur as Leader • Business Management • Creating and Managing Organizational Culture • Ethical Leadership • Social Responsibility and Ethics • Focus Your Brand • Harvesting and Exiting Options • Creating Wealth by Selling a Profitable Business
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