Certificate in Digital Marketing

LEARNING OBJECTIVES: At the end of this course, students will be able to: • How Search Engine Optimization works and how it benefits businesses • How to take advantage of web analytics and key search terms • How to utilize KPIs, segmentation, and dashboards • How to utilize A/B and multi-variant testing • How to best use marketing automation • How to utilize buying cycles, content strategies, and lead captures • How to measure and adapt to consumer behaviors • How to integrate marketing channels and supply chains • Understand the purpose of paid search (pay-per-click) advertising and conduct an audit of a PPC account • Understand the difference between mobile and desktop ads and landing pages • Understand how to optimize a landing page • Understand the difference between search and display advertising • Understand display ad formats and the importance of contextual advertising • Understand conversion rates, and identify strategies for enhancing conversion rates DESCRIPTION: Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. CERTIFICATION: American Marketing Association
Learn How To Market Yourself Or Your Company Online
DURATION (time given)
12 months
6 Months
Module 1-Digital Marketing Strategy Module 2-Content Marketing Module 3-Social Media Marketing Module 4-Marketing Automation Module 5-Web Analytics Module 6-Search Engine Optimization (SEO) Module 7-Paid Search/Pay Per Click Advertising (PPC) Module 8-Mobile Marketing Module 9-Conversion Rate Optimization
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