Marketing and Business Manager Professional Program

Marketing and Business Manager Professional Program

Non-returnable
$3,995.00
LEARNING OBJECTIVES: • Describe the key components of the contemporary U.S. and international business environment • Describe the role of ethics and social responsibility in the business environment • Examine how businesses can be organized and structured • Analyze the various functions of and approaches to management • Analyze marketing processes, forces, and issues in a business enterprise • Examine the key strategies, tools, and issues involved in business operations • Examine the key financial concepts involved in the business enterprise • Develop a business plan incorporating sound business concepts, systems, and strategies • Analyze the impact of an organization's culture, environment, and design on management • Examine how social responsibility and ethics affect management functions • Analyze issues facing managers when performing management functions • Examine challenges related to organizational strategies and processes that managers face in today's business environment • Evaluate approaches to communication to best fit an organizational structure • Assess approaches to controlling organizational performance • Analyze the competencies and skills needed to be an effective supervisor • Plan strategically using goal-setting and organizing skills • Recommend a staffing, recruiting, and retention strategy • Recommend a control process strategy • Propose a decision-making strategy • Explain motivational leadership in the context of today's workforce • Use effective communication strategies • Analyze the performance appraisal process • Analyze factors that impact change management • Propose conflict resolution strategies • Define marketing and the marketing concept • Understand the marketing process DESCRIPTION: This assessment-rich marketing and business management program is designed for anyone who wants to pursue a career in marketing and business management and has zero experience in the field. There are a lot of business management and marketing concepts and techniques. Therefore, this program incorporates a variety of assessment materials you can use to review these concepts and techniques. This interactive marketing and business management program will introduceyou to four vital operations you must perform to successfully manage a company, its employees, and its assets. These include: 1. Planning 2. Leading 3. Organizing 4. Controlling There’s a lot that’s covered in this program. So, you can expect to learn: • The role of social responsibility and ethics in the business environment • The crucial strategies, issues, and tools used in business operations • How a business is organized and structured The information above is only a sneak peek into what this program has to offer its students. By completing this program, you can learn how to make professional opportunities for yourself. Also, the various material in this course will help you practice what you’ve learned before you step into the professional sphere. CERTIFICATION: American Academy of Professional Coders
INFORMATION
Learn The Basic Leadership Skills To Lead A Team
HOURS
720
DURATION (time given)
12 months
AVERAGE COMPLETION TIME
6 Months
SYLLABUS
Business Management Module 1: History of Management • Management Functions • Managerial Roles • Kinds of Managers • Mistakes Managers Make • Origins of Management • Scientific Management • Bureaucratic and Administrative Management • Human Relations Management Module 2: Organizational Environments and Responsibilities • Changing Environments • General Environment • Specific Environment • Organizational Cultures • Workplace Deviance • Influences on Ethical Decision Making • To Whom Are Organizations Socially Responsible? • Social Responsibility and Economic Performance Module 3: Planning and Organizational Strategy • Benefits and Pitfalls of Planning • How to Make a Plan That Works • Steps and Limits to Rational Decision Making • Sustainable Competitive Advantage • Strategy-Making Process • Corporate & Industry Level Strategies • Firm-Level Strategies Module 4: Innovation and Global Management • Why Innovation Matters • Managing Innovation • Managing Change • Global Business, Trade Rules, and Trade Agreements • Forms for Global Business • Finding the Best Business Climate • Becoming Aware of Cultural Differences Module 5: Designing Adaptive Organizations and Managing Teams • Departmentalization • Organizational Authority • Job Design • Interorganizational & Interorganizational Processes • The Good & Bad of Using Teams • Kinds of Teams • Work Team Characteristics • Enhancing Work Team Effectiveness Module 6: Human Resource Systems, Individuals and Diverse Workforce • Employment Legislation • Recruiting • Selecting • Training • Performance Appraisal • Compensation & Employee Separation • Surface-Level Diversity • Deep-Level Diversity • Managing Diversity Module 7: Motivation and Leadership • Basics of Motivation • Equity Theory • Expectancy, Reinforcement, & Goal-Setting Theories • Leaders Vs. Managers • Who Leaders Are and What Leaders Do • Path-Goal Theory • Normative Decision Theory • Visionary Leadership Module 8: Managing Communication and Control • Perception and Communication Problems • Kinds of Communication • Managing One-on-One Communication • Managing Organization Wide Communication • The Control Process • Control Methods • What to Control? Module 9: Managing Information, Service, and Operations • Strategic Importance of Information • Characteristics and Costs of Useful Information • Capturing, Processing, and Protecting Information • Accessing and Sharing Information and Knowledge • Productivity • Quality • Service Operations • Manufacturing Operations • Inventory Certificate in Business Communication • Communicating Collaboratively • Effective Business Writing • Effective Emails, Memos, and Letters • Effective Presentations • Effective Public Speaking Global Business Management • Mission and Vision • Global Business Plan • Research • Cultural, Legal, Political, and Regulatory Differences • Technology Innovation in Teams and Organizations • Outline the key factors for an innovative organization • Discuss the barriers to innovation • Explain the differences between incremental, semi-radical, and radical innovation • Describe internal innovation tools such as idea champions, idea incubators, new venture teams and skunk works • Explain the process of moving from idea to commercialization • Discuss the issues surrounding innovation in the public sector An Overview of Marketing • Define marketing and the marketing concept • Understand the marketing process • Explain the uses of the marketing mix (the Four Ps) • Explore the relationship between marketing and strategic planning • Understand customer value, customer satisfaction, and the importance of loyalty • Discuss the role of ethics in marketing • Describe the marketing planning process • Understand how marketing information and market research is gathered, analyzed, and used • Describe how target markets are identified and pursued • Understand product marketing, including new product development • Discuss the marketing issues involved in establishing the promotional mix and in setting prices • Understand the key issues in placement and distribution planning Certificate in Digital Marketing • Digital Marketing Strategy • Content Marketing • Social Media Marketing • Marketing Automation • Web Analytics • Search Engine Optimization (SEO) • Paid Search/Pay Per Click Advertising (PPC) • Mobile Marketing • Conversion Rate Optimization Global Marketing • External Environment • SWOT Analysis • Market Research • Marketing Plan and Budget • Competitor Analysis Google Analytics • Understand the practice of Web Analytics and how Google Analytics is used as a tool in this field • Describe the basic concepts behind Google Analytics including metrics, dimensions, and goal-tracking • Know how to set up a Google Analytics Account and the tracking code that pulls data from websites and applications • Understand organizational goals for analytics, visitors, goals, and goal values • Analyze website traffic reports and compare data for marketing and sales purposes • Describe the differences between dimensions and metrics and how they are used to analyze web traffic • Create Google Analytics' Audience, Acquisition, Behavior, and Conversions reports and translate data from those reports into actionable plans • Discuss the average session duration, bounce rate, pages per session, page views, and how each plays a role in a digital measurement plan • Understand how views, filters, and segmentations work in digital analytics • Describe SEO and how it impacts web traffic • Explain how to use Google Analytics for Ecommerce, B2B, and content publishing Introduction to Project Management • Introduction and Overview • Teams and Leadership • Project Communication • Stakeholder Management • The Basics of Project Management • Scope and Requirements • Developmental Methodologies • Effective Budgets and Schedules • Project Performance • Change Management
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