Foundations for Start-up and Business Owner Management

LEARNING OBJECTIVES: Upon completion of this course, students will know: • The basics of a owning and operating a small business from idea generation to implementation of the business plan • How to develop a successful business plan • How to develop a winning corporate culture, how to work successfully with teams, how to develop and implement effective people management strategies • How to use financial statements to prepare, organize, and structure the budget • The fundamental principles of advertising and public relations DESCRIPTION: This multimedia-rich enterprise management training program is designed specifically for any individual who wants to learn how to start their own business or manage an existing business. If you’re planning on starting your own start-up, this course will teach you how to lay down the foundation correctly. This way, you can ensure that you’re on the right track from the get-go. This program is designed to be user-friendly so that a larger number of users can make the most of what it has to offer. The program contains various modules that will teach you the: • Fundamentals of starting, operating,and owning a small business • Skills and resources required to grow as a successful enterprise manager • Essential principles of budgeting processes • Techniques and principles of marketing processes • Vital skills required for developing successful business plans There are a lot of skills that go into starting and operating a successful business. That is why this course incorporates the use of audio and visual presentations to make the learning process more engaging. This way, you’ll be able to educate yourself with useful resources on a user-friendly platform. Setting the foundation of a start-up is extremely important if you want to be successful, and this course addresses precisely that. CERTIFICATION: Certified Equity Professional Institute
Start Your Business Solidly
DURATION (time given)
6 months
3 Months
Certificate in Entrepreneurship • Introduction to Entrepreneurship • Business Law for Entrepreneurs • Leadership and Management for Entrepreneurs • Strategic Marketing for Entrepreneurs • Accounting and Finance for Entrepreneurs The Effective Manager's Toolbox • Inhabit the managerial mindset • What employees want from their jobs • How managers lead • Components of a manager's job • Qualities that make an effective leader • Real-world managerial problems Introduction to Finance • Three most common types of business organizations • Impact of social and ethical responsibility • Structure and functions of the finance department • Five key principles of financial management • Sources, rules, and life-cycle stages of corporate financing Introduction to Business Analysis • General concepts of business analysis and its strategic importance • Role of the business analyst • Needs assessment and roadmap • Requirements elicitation and the elicitation process An Overview of Marketing • Define marketing and the marketing concept • Understand the marketing process • Explain the uses of the marketing mix (the Four Ps) • Explore the relationship between marketing and strategic planning • Understand customer value, customer satisfaction, and the importance of loyalty • Discuss the role of ethics in marketing
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