100% Online Search Engine Optimization Training

Search Engine Optimization

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Our Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists. This is a comprehensive online certificate course that allows students to advance at their own pace from the comfort of their own homes, while providing them with high quality instruction and courseware.

Would you like your site to appear higher in the search results for your target keywords? Want to optimize your own site rather than pay a professional SEO firm?

Our search engine optimization training course will give you the knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign and obtain better web site search engine positioning on the world’s most popular search engines and directories. Our Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists.

Our search engine optimization training program includes a bundle of teaching modules designed to put your career on the fast track in the exciting search engine optimization industry. They include:

1. Search Engine Optimization 101
2. Search Engine Optimization 201
3. Web Site Copywriting 101

Search Engine Optimization 101 teaches students how to optimize Web sites to make them more “search engine friendly.” Search engine friendly sites contain all the elements needed in order to rank high for targeted keyword phrases in the results pages of the world's most popular search engines including Google, Yahoo! and Bing.

Search Engine Optimization 201 takes the student’s knowledge and skills to the next level by teaching them about more complex design technologies, including dynamic content, Macromedia’s Flash, and how to correctly use tables in their designs.

Web Site Copywriting 101 teaches students how to integrate target keywords into their copy as well as how to entice site visitors take desired actions such as making purchases, bookmarking the Web site, downloading whitepapers and signing up for email subscriptions.

Take the first step toward a rewarding career as a professional search engine optimization specialist with search engine optimization training from World Education.net. Tuition assistance is available for this online certificate course. Please contact an advisor to learn more.

I. Search Engine Optimization 101
1. Introduction to SEO
2. Search Engine Basics
3. SEO Requirements Gathering
4. Keyword Research
5. Title and META Tag Creation
6. SEO Copywriting
7. SEO Integration
8. Search Engine and Directory Submission
9. Search Engine Spam
10. SEO Reporting and Conversions

II. Search Engine Optimization 201
1. Overview of SEO
2. Site Architecture
3. Text Content
4. Dynamic Content
5. Graphics
6. Flash and Splash Pages
7. Frames and Tables
8. Link Popularity
9. Pay For Performance
10. Measuring SEO ROI
11. Starting Your Own SEO Business

III. Web Site Copywriting 101
1. Program Introduction
2. THE Most Important (and most overlooked) Aspect of Copywriting
3. Discover What Copy Type Fits Your Target Audience Best
4. Guess What? Men and Women Are Different!
5. Writing to Please Everybody
6. Headlines: The Beginning and the End
7. Features vs. Benefits: Do You Really Know the Difference?
8. Adding Emotions and Dreams and Tugging On Heartstrings
9. The Power Points of Your Copy
10. A.I.D.
11. and the Buying Process
12. Search Engine Optimization: Copy Is Crucial
13. Final Thoughts

Course Access Time

Students are given 3 months to complete the program. Extensions are available if needed, fees may apply.


Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.

With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.

In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.

Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She's also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." search engine advice column.


Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It's an advantage, but not required, to have some HTML knowledge and advanced search engine usage experience, as well.

This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites and learn to use keywords effectively. Webmasters and business owners who want to increase traffic to their sites will also find this course useful. Additionally, search engine optimizers and search engine marketers who want to learn about pay-per-click search marketing will get what they want from this program.

Requirements/Materials Included

This program must be taken on a PC or a MAC. There are no other specific computer requirements other than an Internet connection (a high-speed or broadband Internet connection is highly recommended). All materials are available online. Microsoft Word and Excel are recommended.