Search Engine Optimization

100% Online Search Engine Optimization Training

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Our Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists. This is a comprehensive online certificate course that allows students to advance at their own pace from the comfort of their own homes, while providing them with high quality instruction and courseware.

Would you like your site to appear higher in the search results for your target keywords? Want to optimize your own site rather than pay a professional SEO firm?

Our search engine optimization training course will give you the knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign and obtain better web site search engine positioning on the world’s most popular search engines and directories. Our Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists.

Our search engine optimization training program includes a bundle of teaching modules designed to put your career on the fast track in the exciting search engine optimization industry. They include:

1. Search Engine Optimization 101
2. Search Engine Optimization 201
3. Web Site Copywriting 101

Search Engine Optimization 101 teaches students how to optimize Web sites to make them more “search engine friendly.” Search engine friendly sites contain all the elements needed in order to rank high for targeted keyword phrases in the results pages of the world's most popular search engines including Google, Yahoo! and Bing.

Search Engine Optimization 201 takes the student’s knowledge and skills to the next level by teaching them about more complex design technologies, including dynamic content, Macromedia’s Flash, and how to correctly use tables in their designs.

Web Site Copywriting 101 teaches students how to integrate target keywords into their copy as well as how to entice site visitors take desired actions such as making purchases, bookmarking the Web site, downloading whitepapers and signing up for email subscriptions.

Take the first step toward a rewarding career as a professional search engine optimization specialist with search engine optimization training from World Tuition assistance is available for this online certificate course. Please contact an advisor to learn more.

I. Search Engine Optimization 101
1. Introduction to SEO
2. Search Engine Basics
3. SEO Requirements Gathering
4. Keyword Research
5. Title and META Tag Creation
6. SEO Copywriting
7. SEO Integration
8. Search Engine and Directory Submission
9. Search Engine Spam
10. SEO Reporting and Conversions

II. Search Engine Optimization 201
1. Overview of SEO
2. Site Architecture
3. Text Content
4. Dynamic Content
5. Graphics
6. Flash and Splash Pages
7. Frames and Tables
8. Link Popularity
9. Pay For Performance
10. Measuring SEO ROI
11. Starting Your Own SEO Business

III. Web Site Copywriting 101
1. Program Introduction
2. THE Most Important (and most overlooked) Aspect of Copywriting
3. Discover What Copy Type Fits Your Target Audience Best
4. Guess What? Men and Women Are Different!
5. Writing to Please Everybody
6. Headlines: The Beginning and the End
7. Features vs. Benefits: Do You Really Know the Difference?
8. Adding Emotions and Dreams and Tugging On Heartstrings
9. The Power Points of Your Copy
10. A.I.D.
11. and the Buying Process
12. Search Engine Optimization: Copy Is Crucial
13. Final Thoughts

150.00 hours
Course Access Time

Students are given 6 months to complete the program. Extensions are available if needed, fees may apply.


Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.

With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.

In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.

Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She's also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." search engine advice column.


Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It's an advantage, but not required, to have some HTML knowledge and advanced search engine usage experience, as well.

This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites and learn to use keywords effectively. Webmasters and business owners who want to increase traffic to their sites will also find this course useful. Additionally, search engine optimizers and search engine marketers who want to learn about pay-per-click search marketing will get what they want from this program.

Requirements/Materials Included

This program must be taken on a PC or a MAC. There are no other specific computer requirements other than an Internet connection (a high-speed or broadband Internet connection is highly recommended). All materials are available online. Microsoft Word and Excel are recommended.

Frequently Asked Questions

How do I find the price of a course?
First, select the course you are interested in. Next, select the “Register for this course” button on the right-hand side of the screen. On the next page, you will see the price of the course at the top of the page.
Does World Education.NET offer Career Coaching and Assistance?
World Education.NET’s Career Services Department is dedicated to providing hands-on guidance throughout the entire student experience, from pre-registration to job search. Find out more about our career coaching and services.
What types of payment do you accept?
We accept credit or debit cards, as well as wire transfers from your bank via PayPal. If you do not have a PayPal account you can open one free by registering at We also provide payment plans and low interest loan options. Please contact an Admissions Advisor at or call our Toll-Free number (855) 201-6910 for more information.
What types of financial assistance do you accept?
TFC Tuition Financing Loans
In partnership with TFC, we are pleased to offer a low down-payment, low interest loan, with the option of a co-signer. Loans from TFC require 10% down with a 9.99% interest rate for a period of nine months. Automatic payment is required. To obtain financing, browse our catalog and click the "Apply for Financial Assistance" button during checkout to begin the process of financing your online education.

World Education.NET Payment Plan
World Education.NET offers our students a 4 part Payment Plan for our Certificate Programs. The Payment Plan requires 25% down plus a one-time $15 administrative fee. The Payment Plan spreads the cost of your course over the first 4 months of your enrollment. A credit check is not required. You just simply fill out the form and make your down payment. Once your down payment is made, you will be granted course access. Your next payment will be due 30 days later. Automatic payments via credit card or bank transfer are required. To begin the process of obtaining financing for your online education, please download and follow the instructions in our payment plan form:
Download Payment Plan Application
For more information on financial assitance options, please contact or call our Toll-Free number (855) 201-6910.
What is your refund policy?
A full refund minus the cost of any completed coursework will be made to any student who cancels their program within 72 hours (until midnight of the third day excluding Saturdays, Sundays and legal holidays) after they have been given access to their program.

If applicable, any shipped materials must be returned in new condition at the student’s own expense prior to the refund being processed. The cost of items not returned or returned in used condition shall be deducted from the refund amount.

For any program paid for by a 3rd party, including state or federal funds and a refund is issued; refunded monies may not be returned to the student directly.
I don’t have a credit card, how can I pay for my course?
We offer bank wire transfers directly from your bank account through PayPal. Please contact us for assistance by using our Live Chat, email us at  or call directly to (855) 201-6910.
How do I register for a course?
Click on the course you are interested in taking and on the right-hand side of the screen you will see an orange “Register for this course” button. On the next screen, complete the required contact information and select the “Proceed to the next step” button at the bottom of the page to continue. The next page is your payment options. Once your payment has been processed, we will email you your classroom access instructions to begin your studies. If you need any assistance registering for a course, please send an email to  or call directly to (855) 201-6910.
Where are these courses offered?
Our courses are offered through accredited colleges and universities. All of our courses are completely online. You will never be required to attend a brick and mortar classroom and you can complete your entire course from the comfort of your own home or office.
What skills do online learners need?
Most courses require a basic level of computer skills, including the ability to send and receive e-mail, as well as research on the Internet. If more advanced skills are required, they will be listed in the course description. If you are uncertain, we recommend that you discuss the skills required for a course with our Student Services Team using our Live Chat, email us at  or call directly to (855) 201-6910.
How do students interact with instructors?
All courses are taught by instructors who provide support for students usually through the online classroom and e-mail. The instructor is responsible for facilitating student-tutor discussion, as well as answering students’ questions and reviewing and grading assignments and exams.
Do I need an e-mail account for my online course?
Yes, all students taking online courses must have an e-mail account. E-mail accounts may be obtained by signing up for a free account through GMail, Yahoo! or Hotmail.
When it says a course is 200 hours long, does that mean I have to sit at my computer for 200 hours?
No, it means that the author of the course has stated that he or she expects you to be able to complete the course in 200 hours. This time frame may include homework, research, reading, or in some cases, additional development and reflection time.
What are the advantages to online learning?
With online learning, you can study from home or work. You can log on and off as often as you need to, and the course will pick up right where you left off. Also, you only learn what you want to know. Lastly, the courses are Web-based, so you can log on from any computer that has access to the internet.
What kind of certificate do I get when I have completed the course?
Once you have completed your course, a Certificate of Completion will be sent from the accredited college or university.
Who do I contact if I have a problem with my course?
If you encounter any difficulties, you should always contact your instructor first, but if that is unsuccessful you can e-mail .
If I have questions about a course, who can I contact?
Our Admissions Advisors are ready to assist you with career counseling and would be happy to assist you with answering any questions about a course you are interested in taking. You can use our Live Chat, email us at  or call directly to (855) 201-6910.
I am located in a country outside of the United States and would like to enroll in a course. What do I do?
Anyone is welcome to enroll in our online courses. Our international websites include a focus on diplomas and international topics. To view these courses, visit our website at We also offer courses in Spanish
What are the qualifications for enrolling in any particular course?
On the course page, under the “Additional Info” Tab there is a section titled “Prerequisites”. If you need prior skills or knowledge before starting a course they will be listed there.