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Search Engine Optimization

Our Search Engine Optimization Training is 100% Online to Make Learning More Convenient and Affordable

Description

Search Engine Optimization Training from World Education

World Education's Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists. This is a comprehensive online certificate course that allows students to advance at their own pace from the comfort of their own homes.

Certified search engine optimization professionals are in extremely high demand and, as noted by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."

Our search engine optimization training gives candidates a distinct advantage over non-certified applicants when applying for a job as an SEO. Our search engine optimization training program includes a bundle of teaching modules designed to put your career on the fast track in the exciting search engine optimization industry. They include:

  1. Search Engine Optimization 101
  2. Search Engine Optimization 201
  3. Web Site Copywriting 101

Search Engine Optimization 101 teaches students how to optimize Web sites to make them more “search engine friendly.” Search engine friendly sites contain all the elements needed in order to rank high for targeted keyword phrases in the results pages of the world's most popular search engines including Google, Yahoo! and Bing.

Search Engine Optimization 201 takes the student’s knowledge and skills to the next level by teaching them about more complex design technologies, including dynamic content, Macromedia’s Flash, and how to correctly use tables in their designs.

Web Site Copywriting 101 teaches students how to integrate target keywords into their copy as well as how to entice site visitors take desired actions such as making purchases, bookmarking the Web site, downloading whitepapers and signing up for email subscriptions.

Take the first step toward a rewarding career as a professional search engine optimization specialist with search engine optimization training from World Education.

Outline

Search Engine Optimiation Training Outline:

  1. Search Engine Optimization 101
    1. Introduction to SEO
    2. Search Engine Basics
    3. SEO Requirements Gathering
    4. Keyword Research
    5. Title and META Tag Creation
    6. SEO Copywriting
    7. SEO Integration
    8. Search Engine and Directory Submission
    9. Search Engine Spam
    10. SEO Reporting and Conversions
  2. Search Engine Optimization 201
    1. Overview of SEO
    2. Site Architecture
    3. Text Content
    4. Dynamic Content
    5. Graphics
    6. Flash and Splash Pages
    7. Frames and Tables
    8. Link Popularity
    9. Pay For Performance
    10. Measuring SEO ROI
    11. Starting Your Own SEO Business
  3. Web Site Copywriting 101
    1. Program Introduction
    2. THE Most Important (and most overlooked) Aspect of Copywriting
    3. Discover What Copy Type Fits Your Target Audience Best
    4. Guess What? Men and Women Are Different!
    5. Writing to Please Everybody
    6. Headlines: The Beginning and the End
    7. Features vs. Benefits: Do You Really Know the Difference?
    8. Adding Emotions and Dreams and Tugging On Heartstrings
    9. The Power Points of Your Copy
    10. A.I.D.
    11. and the Buying Process
    12. Search Engine Optimization: Copy Is Crucial
    13. Final Thoughts

Additional Info

Languages
English
Length
150.00 hours
Course Access Time

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Most programs allow you 180 days after you register to complete them. If you need more time, extensions are available.

Instructor

Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.

With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.

Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of three e-books, including the popular Step-by-Step Copywriting Course, an e-course designed to teach sound and highly effective copywriting techniques, including search engine copywriting techniques.

Karon is the copywriting moderator of both the High Rankings Forum and the Best Practices Search Engine Optimization forum. She spoke at the Search Engine Strategies conference in Toronto and is a regular presenter at the High Rankings Search Engine Basics seminars held across the U.S.

In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.

Prerequisites/Audience

Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It's an advantage, but not required, to have some HTML knowledge and advanced search engine usage experience, as well.

This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites on search engines. Webmasters and business owners who want to increase traffic to their sites will also find this course useful. Additionally, search engine optimizers and search engine marketers who want to improve their skills will get what they want from this program.

Requirements/Materials Included

This program is compatible with the Windows Vista operating system.

You'll need the following items to take this program:

  • A PC or Macintosh computer 
  • A reliable Internet connection (DSL or cable are recommended)
  • Adobe Acrobat PDF Reader (Available free - click here)
  • Access to an e-mail client or Internet-based e-mail account

The following items are recommended for taking this program:

  • A word-processing package such as Microsoft Word or Works
  • A spreadsheet package such as Microsoft Excel or Works
  • A printer (if you want to print the lessons)

This program is tutor-supervised. A tutor will be assigned to you and will guide you through the lesson material and review your assignments. The following materials will be provided within this program:

  • 32 downloadable PDF Lessons (386 pages in total)
  • 2 downloadable PDF worksheets
  • 2 Excel spreadsheets
  • 20 interactive online review quizzes
  • 20 assignments
  • 2 interactive online exams
  • 1 offline assignment
  • 2 case studies
  • extensive Internet-based resources
  • 12 months access to online classroom area
  • 12 months access to online quizzes and final exam
  • 12 months access to lesson updates

To complete the program successfully, you'll need to pass your quizzes and final exam with an overall grade of 70% or better, and you must complete assignments to the satisfaction of your tutor. By doing so, you'll earn the Search Engine College Seal of Certification for display on your Web site, and the Search Engine College Certificate of Training to display in your office or include on your resume.